Gundi Studios FW23 Campaign

PRODUCTION, CASTING AND STYLING

We worked with Gundi Studios to help bring their creative vision to life. Champi in South Asian culture is the act of hair oiling and a moment of respite and bonding between mothers and daughters. This collection was made with women in Kutch, Delhi and knitters in Himachal who learnt their craft through watching their mothers in a moment of respite between working in the fields or in their household. This collection tries to explore the relationship between hair and weaving.