CREATIVE DIRECTION, STRATEGY, CONTENT & END TO END PRODUCTION

We launched ‘Rooted in Wellness’, a series to foster more spaces for our community to practice movement and mindfulness.

In honor of AAPI month, we partnered with Nike to host a morning of yoga and meditation to reclaim rich Eastern wellness rituals. The workshops were led by Nike Well Collective trainers, followed by Ayurvedic smoothies that we brought on chefs to create specially for us in collaboration with AG1.

Activated in both New York & Los Angeles.

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Campaign directed and written by Reva Bhatt, ROOTED.