BRAND STRATEGY, CREATIVE DIRECTION, CULTURAL CONSULTING AND EXPERIENTIAL EVENT

We partnered with Instagram and The Foreign Affair to celebrate sounds of the global South Asian diaspora, a 1000 people event open to the public that featured 6 DJs and 1 artist from around the world. We led creative direction and culture marketing + strategy. We worked with a production agency who handled the production and physical build of 2 community activations.